Client Case Study · Wix Website Revamp

Mehfil — A digital home for karak chai & community

We redesigned Mehfil's Wix site to match the warmth of their Pasadena café — a brand-led revamp that showcases their craft, tells their story, and makes ordering effortless across locations.

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Client

Mehfil Co.

Industry

Café / Specialty Beverages

Service

Wix Site Revamp & Redesign

Platform

Wix

The Challenge

Mehfil is more than a café — it's a gathering place built around authentic karak chai, specialty coffee, and a deeply personal family story. But their Wix site didn't reflect that. The old design was generic, hard to navigate, and didn't convert visitors into customers.

They needed a full Wix revamp — a redesign that felt as warm as their shop: a place where the menu shines, the story lands, and ordering a chai is one tap away.

Outdated, generic design

The previous site didn't reflect Mehfil's brand or the quality of their craft — visitors couldn't feel the café before walking in.

Fragmented ordering paths

Two locations (Pasadena & Baltimore) each used different ordering systems, creating a confusing experience for customers.

Weak storytelling

A story worth telling — three generations of chai-making — was buried. The new site puts it front and center.

What We Did

A complete brand-led Wix redesign — from visual design and content architecture to menu presentation and ordering flow.

🎨

Brand-Led Visual Design

A warm, editorial design system that mirrors the café — rich imagery, crafted typography, and a color palette inspired by chai, spices, and golden hours.

📋

Menu-First Architecture

Crafted Selections showcased with photography and descriptions that sell the craft — from Karak Chai to Strawberry Rooh Matcha — plus an easy-access full menu.

📖

Storytelling Section

An immersive "Our Story" experience built around the grandmother's third-cup philosophy — the emotional core of the Mehfil brand.

🛒

Multi-Location Ordering

Clear location-based ordering — Pasadena via Cash App, Baltimore via Square — so customers skip the line at the right location, every time.

👕

Merch & Shop Presence

"Wear the Culture" apparel section turned the brand into a lifestyle — a new revenue stream beyond the counter.

📱

Mobile-First Experience

Every section rebuilt mobile-first — because most customers discover Mehfil on their phones, and the menu should be one thumb-tap away.

The Result

A website that finally feels like Mehfil — and works like a well-run counter.

1-Tap

Ordering from the homepage

Locations, clearly routed

100%

Mobile-first design

Brand

Story front & center

"Anyone can boil tea. It's about the third cup — a room where someone who came in cold and alone leaves warmer and less alone than they arrived. That's Mehfil."

— The Mehfil story, now told online